Hey there,

This article marks my first blog post after I took a break from my 3 year blogging journey – and it’s probably going to be an emotional one. I used to be a blogger, saying that actually hurts a little because it really wasn’t an easy choice to take a break. I started blogging when I was a 2nd year student at Strathmore University pursuing a degree in Marketing and Business Administration. Little did I know that I would end up falling in love with a topic slightly different to what I was studying.

Before joining Google Kenya in 2014, I would not have described myself as a techie. The much I interacted with the internet would have been Search, Youtube, Facebook and Twitter. And I don’t even Tweet that much. Ideally I thought I would end up in the fast moving consumer goods career trajectory. It was my dream to work for Unilever. Sometimes I wonder how things would have played out if I explored an opportunity I had with Procter & Gamble. I am passionate about marketing at scale, and I do hope that one day I will apply my digital skills for fast moving consumer goods companies at scale – did you see what I did there?

It is on February 8th 2013 that Odanga Madung and Sameer Costello helped me publish my first blog post. Having joined the dots backwards, it’s quite crazy to realise how two individuals can have such a long lasting impact on someone’s career. There I was, Esther Kinuthia, having no clue what a domain or hosting space is. But I knew that having a blog meant learning more about technology, I could no longer use “I am not a techie” as an excuse.

And so the journey of demystifying the web began. It’s through my blogging initiatives that I met Ken Kiunga from Marketing Society of Kenya who informed me that Google Kenya was looking for an intern. At the time I genuinely had no idea what this company is about, I was however excited about the fact that it was a Marketing internship. I love Marketing. Back in university, students would come to me with all Marketing related queries because they knew how much I love it.

I suppose expressing my passion for Marketing during the interviews enabled me get an opportunity at Google. This is just an assumption, I guess I should make a point of asking my then manager what made her choose me. Considering that I did not see myself as a techie, may be I suffered from imposter syndrome and never got the courage to ask her that question. Perhaps I was afraid that I would not believe in her words, who knows!

Nonetheless, I had a blast during my internship. I loved my manager, sometimes I was not sure if I should even say that because I guess the ‘professional’ term to use would be anything but ‘love’. Although the word that  really describes it well would be just that -“love”. She was exactly the kind of manager I needed entering this new world I never envisioned myself in.

It’s through my internship that I began falling in love with the power of technology. I was like a child in a museum, seeing things for the first time and falling in love at first sight. A year after what was an amazing experience, I relocated to Dublin in 2015 where I took a digital marketing role in Google EMEA HQ. As an Associate Account Strategist , I have gotten the opportunity to work with thousands of businesses in Africa, Middle East, United Kingdom and Ireland. It’s constantly an amazing experience to discuss with business owners how they can hit their short-term and long-term goals through digital marketing.

Moving to Dublin meant big changes, I was not able to maintain my blog partners making it very difficult for me to continue blogging. I also had to prioritise getting settled in the role. I am just happy that a year after I stopped blogging, I am back at it again.

Just like my managers enabled me step into the world of technology, I would like to help business owners in Africa do the same. Just like I was once naive about the internet, I will not judge you for not being an expert on digital marketing.  I was not judged, I instead received love and guidance, I can only do the same for you!

It would also be great if I managed expectations at this point. Everything that I post will not be supported by internal company data. I will only use my knowledge on Marketing and external data. I will be objective, do not expect me to take sides because at the end of the day, I need to help you make a choice from an informed perspective not influenced by bias.

I may not be working for a fast moving good company marketing products at scale, I will however take a chance to use this blog to market my knowledge and experience at scale. My sincere hope is that what I share here helps you grow your business. Kindly subscribe and leave comment for me below. Until the next blog post,  keep  thinking about the digital marketing opportunities business owners can explore in Africa today!

Let’s learn digital marketing!

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Categories: Digital Marketing

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Michael · June 27, 2017 at 8:39 pm

Digital transformation will be the next big opportunity. It is a show of immeasurable kindness that you are willing to take time to teach these skills. Looking forward to learning from you. Thank you for sharing your post.

    AfricaWebMarketing · June 30, 2017 at 6:13 am

    Thank you for your comment Michael. Kenya already ranks 14 out of 30 countries in terms of mobile internet speeds, better than United States, Ireland, Taiwan and New Zealand. Marketers have no choice but to pay attention to the mobile internet space if they seek to acquire customers online.

    I appreciate you recognising my kindness, I guess for me I looked at it as something normal to do. Thank you for being the first person to ever comment on this blog, you will always have a special spot here 🙂

    See you in this big digital transformation!

    Esther Kinuthia

Chichi · June 30, 2017 at 6:06 am

Great. Following your work closely. I am an aspiring Digital Marketer.
Looking forward to learning much.

    AfricaWebMarketing · June 30, 2017 at 6:21 am

    Thank you for your comment Chichi. Welcome to Africa Web Marketing.

    Let’s Learn Digital – I hope to learn from you, feel free to comment your ideas as much as you want.

Santa · July 1, 2017 at 5:46 am

Haha it’s funny how I felt like you were reading my diary… Damn you are like my twin… Since I love marketing, people approach me for marketing ideas, we are both from Strath ,Unilever was my first choice now that I am about to do my IBA and weird enough is that of late I want to learn more about digital marketing( so continue guiding us) …Hopefully this many similarities will unite us one day.

    AfricaWebMarketing · July 1, 2017 at 7:38 am

    I am happy to hear there are more like me who love digital marketing and Unilever.

    I will keep you publishing blog posts, looking forward to going back to my blogging ways!

    Feel free to share your ideas too, happy to be flexible to my audience.

Timothy Mambo · November 22, 2017 at 7:15 am

The Coincidence in your article is amazing, the only difference is that I don’t study at Strath.
I’ve already applied early for the Google Internship 2018. I hope God comes through for me, come next year. Am putting all my consolidated efforts in digital marketing. Btw its amazing to note so many guys are interested in digital marketing.
Lets keep this flame burning.

Kindly leave a comment for me

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