I am one of those Kenyan who are OBSESSED with Two Rivers Mall and the SGR. This year I have been living as per Dr. Kirubi’s advice which you can watch here. To think that I even interviewed the brains behind Africa’s biggest mall (outside South Africa), I am debating whether to sleep or drive straight to Two Rivers Mall as soon as I land in Jommo Kenyatta Airport. Although I wanted to dress up and go to the mall nicely, but I am TOO excited.
I can unfriend someone on Facebook simply because they updated a status hating on either of the two. I am not a petty person, I didn’t even unfriend my ex, I think he is the one who unfriended me because I don’t see his posts anymore. I legit don’t bother myself unfriending people on Facebook unless they pose a certain danger than can not be ignored.
However, under no circumstances can I tolerate someone hating on Two Rivers Mall and the SGR. You would think they were built for me, and quite frankly, once I land in Kenya after a 13 hour journey, I am tempted to request my driver to take me to Two Rivers Mall because I simply can not wait to see this mall. I should be going home to sleep but how can you sleep when you have not even seen the long-awaited mall? I relocated to Dublin in 2015 and I remember feeling sad that I won’t be there when the Mall is complete. I have waited for it’s completion for the last 2 years. Last time I was in Kenya, My Dad and I drove there just for me to see it. I was so happy even though it was not complete. We talked about it all the way home.
I am landing in the afternoon which means I have time to go straight to Two Rivers Mall and FINALLY get to see it. Finally! After 24 months, I can actually walk in and buy something. I think I should see a therapist about my obsession with Two Rivers Mall. There is no day that passes without me thinking about it. And now to add onto that obsession, I can not wait to see the SGR. I will definitely cry as soon as I land at the station. I will face two tough choices – to dance or to cry tears of joy? If I can do both of them, then I think that is the best choice for me. I think I have managed to communicate my obsession with the two, I might as well get into the specifics of increasing mall traffic.
There is a set of people I can not stand at this point of my Life, people who say that Two Rivers Mall is empty. I always feel like they are abusing me. I actually take it very personally, which by now you understand why. I don’t care if it’s the truth, I just think this set of people never learn to be grateful. Kenya can now boast about having the biggest mall in Africa (outside South Africa) , that opens tonnes of investment opportunities that any Kenyan is free to grab. It’s set on 100 acres within Nairobi’s diplomatic blue zone, plus considering that Two Rivers apartments are coming up soon, any youth in Kenya can borrow a loan to start a business around this area before competition becomes too stiff. I don’t necessarily get annoyed because people are saying the mall has low traffic, but because they are not opening their eyes to the business opportunities. There is really no time to waste, you need to understand how Two Rivers Mall can work for you!
The following are my ideas on how I would increase mall traffic at Two Rivers Mall through digital. I am not about to share a full report, this is just purely focussed on digital, plus I believe the Two Rivers Mall team is excellent, they are already doing a fantastic job. I am obsessed with them as well, I know it’s only a matter of time people see the vision they only could see all this time.
It’s important that I mention I am using externally available data and tools to come up with the proposed solutions. I was also not approached by anyone to do this, I am simply obsessed with the mall and talking about it 24/7 is not enough, I would like to publish a blog post sharing my opinion on how the traffic issue can began to be dealt with through digital marketing.
Test your mobile speed
Before a customer visits your shop, they will most likely want to see your site before making a decision, right? As an example, a potential customer may want to check whether Two Rivers Mall has KFC before driving there and then getting disappointed to see that they don’t have what they are looking for.
It is therefore EXTREMELY important that http://tworivers.co.ke/ loads quickly otherwise if it doesn’t, people will log off and focus on other things – consequently losing an opportunity to convert a potential customer. It’s also important to note that people access your site using different devices – mobile, tablets and desktops. Speed will be different among these three, so another key thing to focus on is device speed. There are a number of tools out there that you can use to test your site’s speed, and if you do not know any, a simple test like the one below will give you some options. Let us know below in the comment section which tool you use and why you prefer it over the others.
Given this data, any business in Kenya MUST have a mobile friendly site whose speed is high. I therefore decided to do a mobile speed test on their site and this was the result I got. You can get there full report here
Most sites lose half their visitors while loading. While Two Rivers Mall has an a customer-friendly website with great customer acquistion strategies, it would be worthwhile if they decrease the site’s loading to minimise the percentage of visitors they are losing. 28% is not a high percentage, I am really proud of this team to say the least, and I think they are on to bigger things with the ideas I see implemented on the site.
If you have a company where you help businesses improve their mobile speeds, please feel free to market yourself below. We have come to learn how having a site that loads quickly on mobile can accelerate business growth, it would be great if you could market yourself so that people have the option of reaching out to you. It is after all a Digital Marketing Blog, so don’t feel shy to share your Company name, Address, Email, Phone number and services that you offer. Feel free to share your packages as well, personally I prefer setting expectations to sieve out serious customers who appreciate the cost of your services.
Search Engine Optimisation (SEO)
Two Rivers Mall has generally done a great job with SEO.
If you search for Two Rivers Mall Kenya, the above picture is the result you get. It’s fantastic to see that they maintain top position while the consequent results are their Social channels and positive press. So exciting to see the right bar result where potential customers can use Maps to find their location or read the reviews from past customers. As soon as I get to Kenya, I will definitely give Two Rivers Mall a straight 5! I know I will love it.
The only thing that I would add is SEO of their existing shops. If you search for Bossini, this is the result you get. I understand that Two Rivers Mall is new and this may change over time, however, this is the data as of July 2017.
Two Rivers Mall is at position 5 and currently facing competition from The Hub Karen. It’s at this point that I would like to mention that my blog posts will always remain objective. I am only here to state recommendations that are just my opinions. Having said that, it would be great for Two Rivers Mall to understand how this search results affects mall traffic. It is likely that a customer may choose to go The Hub Karen and not Two Rivers Mall because they are not at the top of search results or included in the side bar option . Again, I can only state objective opinions, it is really up to the two businesses to manage their competition and I wish all of them the very best. Their growth means the growth of the country so I am here to cheer both companies on! Speaking of which, it’s great to see Jumia Kenya at position 4.
If you are a business owner or Head of Marketing, I would encourage you to do the same tests I did for Two Rivers Mall to understand how your digital position affects your business growth. Never underestimate search results because that is when people are looking for your market offering, so you want to ensure you are on top of your digital game!
At the moment I would be doing company spotlight on organisations that tickle my fancy, but I plan to give small and medium businesses the opportunity of sharing their websites with me so that I can share my opinion on how they should market their businesses online. The only thing they need to accept is allowing me to do a blog post on it so that people in the same industry can borrow insights and I would consequently be able to scale my ideas with businesses in Africa.
I hope you enjoyed this post. Kindly leave your comments below on what you learnt so that I can understand how I am helping businesses in my continent. Until the next blog post, let’s continue exploring new ways in which businesses can grow through the web!